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Video SEO, YouTube Strategies for Page 1 Results

Videos have emerged as the king of SEO-friendly-content.  Innovations in the search engine has resulted in “SERP” (Search Engine Results Page) by Google that shows embedded videos, images, and feeds...

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Growth Hacking: Things you need to know while working with a Growth Hacking...

Growth Hacking (GH). Have you heard this term yet? It’s probably not what you’re thinking… Contrary to the concept of ‘hacking’, which immediately brings to mind Julian Assange or a teenage Matthew...

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Googles Search Trademark Rules, Disputes and Adwords Policy

Google. It’s one of those brands in the past decade synonymous with goodness and all the internet could be about: positive and well-balanced work life. Founders Larry Page and Sergey Brin certainly had...

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Business Strategy

Say Cheese, Glorious Cheese! When Mamma Lucia came to see us (well actually it was the Fresh Cheese / Provedore Group), we were delighted to work on their new international website and digital...

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Competitions and Campaigns

A Brighter You – Elucent another of AndMine’s most loved brands recently launched their new Brightening Skincare Range. Based on cutting edge research into skin tones, pigmentation and anti-aging, the...

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SEO Reporting, Analytics & Insights

SEO reporting, analytics and insights are part of the SEO Services that we offer as an end-to-end digital agency.   What is SEO Reporting? SEO reporting is the ongoing analysis that is carried out to...

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Off Site SEO Strategy

Off Site SEO strategy is one area of AndMine’s SEO services that we provide as an end-to-end digital agency. What is Off Site SEO Strategy? While your on site SEO strategy includes everything you do on...

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Chinese aka Baidu SEO: Design and development guidelines

The different rules in place for the web in China means that designers and developers need to have a similarly aligned set of development and design best practices to help their products navigate...

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Chinese aka Baidu SEO: Onsite SEO guidelines

The onsite SEO strategies you need to use for Chinese search engines are mostly similar to the ones for the likes of Google albeit with some subtle but vital differences.  Some of these different SEO...

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Chinese aka Baidu SEO: Cultural and social guidelines

In a market like China, with a unique culture and a crazy affinity with things like numerology, the subtleties one needs to take care of in marketing are very high. Considerations to combination of...

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Chinese aka Baidu SEO: Best Digital Practices

The digital practices one must employ for better reachability and effectiveness in China are different from the methods businesses generally employ elsewhere. Hosting and optimization on search...

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ZMOT: The Zero Moment of Truth and Consumers

ZMOT – whether you’ve heard this or not you’re probably thinking: not another term to add to the tedious marketing literature! Fondness of acronyms notwithstanding, ZMOT may represent the most...

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